How to Optimize Your Website Using SEO 

» Posted by on Aug 13, 2018 in SEO | 0 comments

Since online marketing is now playing a big role in business’ success, more and more companies study the area of search engine optimization aside from the social media marketing strategy. The goal of having SEO on your website is for the search engine find your site and rank it. When you try to Google something, many pages will show you thousands of results. Have you wondered how the top site on page 1 landed on that position? It’s because of search engine optimization or what we commonly call as SEO. The entire process is not a one-time thing. It needs tuning, maintenance and continuous monitoring and testing.  

SEO

SEO can help you a lot. If you don’t know how to optimize your site, call designers of web design rapid city to give you consultation about process. But as a starter, the following are some of the ways you can optimize your website.  

Step 1: Target Market Business Analysis  

The first thing to do is make a website analysis. This is a process of analyzing keywords and sets, codes and visible text to determine your potential rank on search engines. Example of this is analyzing how much you have on the page when compared to text.   

Next is the competitive analysis. This is the examination of content keywords and the rankings of your competitors. This is done for you to determine what is strategy is used to effectively arrive on that position. You can analyze the top five results on the search engine list. There are tools that you can use for this process like semrush.com.   

Step 2: Keyword Research and Analysis  

Next thing to do is analyzing keywords. Identify some targeted list of phrases and keywords. Use the list of competitors you initially analyzed, and use this list to determine an indicative number of recent search engine queries. Such analysis will tell you how many sites are competing for each keyword.  

Next thing to do is analyzing the ranking you have now so you have a baseline of where you would like to rank in the future. Keep your details of ranking in an excel file and check weekly. You would know that there’s a progress when you see improvements in website traffic. Be specific of your goals and objectives too. For example, you can set a goal of 150 or 200 visits over the next 2 to 3 weeks.   

Step 3: Content Optimization and Submission  

The websites that are top ranking mostly have fresh content in them. That’s why you should keep your website updated with new and fresh content. Start with page titles that contain the keywords. don’t forget the meta tags or meta description, which should also have the keyword. When you’re writing a blog, place strategic search phrases somewhere. Insert the keywords as naturally as possible. This will help the search engine to analyze what’s the content all about. The content and links have a great impact on your ranking.  

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